​ROLE /Product Specialist

Asset Review / Copy Review / Feature Story Selection / Specifications

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The Interactive Brochure (IB) is Nissan's response to auto shoppers increasingly opting to conduct their new vehicle research through digital mediums rather than physical dealer visits. Meant to replace traditional brochures, the IB creates more engaging storytelling by pairing compelling copy with flowing page design and product-specific animations that bring the user closer to an ownership experience than can be done through static print.

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See it HERE»

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